Coverage in consumer and trade press
Some of the biggest bang for your promotional dollars can be achieved through a well-planned and maintained publicity campaign. Publicity is coverage in print, television, radio and web outlets that isn't directly paid for, such as, conversely, print ads and commercials. In the case of PR, not to be confused with public relations, you have something to say that is of interest to the consumers of these media outlets. So much so, that editors of these outlets want to pass your information on to their audience, for free. The catch...you have to have something newsworthy.

Grand blanc high school swimming
Here is a great group of kids who deserve more coverage. The Grand Blanc Boys Swim and Dive team have won 32 of 31 Big-9 Conference titles. This while maintaining a State All Academic standards as well. Job well done, guys!

Web and the wire
Newswire services offer a variety of coverage options, including web-based news outlets as well as traditional dailies and periodical publications. We offer distribution of press releases through wire services as well as through directed distributions to specific publications that reach your intended audience. Track pickups in the press with a clip service.