Automatic Feed Company, the client we've enjoyed a thirteen year relationship with wanted to dress up their job site "tool box". And since we're a bit goofy they thought we might have a fun idea. We didn't disappoint.
This 'tool box' is really approaching the size of a sea container, complete with drill presses and other large tools inside...it's more like a mobile tool shop. We felt that taking a bit of a super-sized literal approach could be fun. Working with our large format vinyl supplier we produced a wrap to cover the tool box with a skin that made it look like a really large hand-carried toolbox. The result is below. Both the front and back look identical and the ends continue the subterfuge with a hand-written-looking phone number and web URL. It's like some giant dropped his toolbox on the worksite. It's certainly easy to see across the shop floor and it attracts all of the right kind of attention. So the next time you have an opportunity to place something on your customer's shop floor during a long equipment installation, consider doing something fun that reminder them you're on the job.
Served in various capacities within capital equipment engineering, robotics, project management, sales and marketing.
L&A collaborates with Industry Scope, Prior to L&A Nancy was Vice President of Public Relations for a full service B2B agency.
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