We CREATE A recipe for YOUR success
We bring together the right ingredients to move you closer to your goals.
Like a good pie, the right mix of ingredients matters. So it goes for a marketing and communications initiative...the right marketing mix makes a world of difference. Depending on your goals, and how and where we find your audience, we bring together the right mix of people, skills and tools to tell your story. For example a PR push to build credibility in your brand could involve delivering releases to a series of trade publications in your target market + placement of technical features in some of the same + social media posts + direct email campaigns + a blog on your site aligned with the message + strategic web banner advertisements on select trade group websites and industry directories.
We're Full Service
We understand that each client has specific needs, whether it's expanding into new territory, branding a new product or communicating initiatives internally to employees. Our experience and depth of service providers allows us the freedom and flexibility to align the right services to our client's unique requirements.
We start with understanding what you're trying to achieve. Next, we work with your team to define the core message and anticipated behavioral outcomes we're trying to move forward. From here we outline the vehicles to find the right message. Whether your audience be internal, external or a little of both.
How we get things done is a bit of science, some luck and a whole lot of creative thinking. The steps below provide an overview of a somewhat standard approach we use to define the unique DNA of each client. Once we understand what you need we prepare an approach that is personalized to your business.
UNDERSTAND THE OBJECTIVES
First we learn what you're trying to achieve. Whether it's executing for a trade show, introducing new business processes to your organization, or branding and introducing a new product line to your sales network and industry.
DEFINE THE MESSAGE
Every initiative requires a message. If you expect to influence behavior then your message needs to be clear and invoke emotion and drive action. Whether you are trying to build credibility or shift brand perceptions, message is key.
CRAFT A PLAN
Next we identify the vehicles we will use to reach your audience and outline the right marketing mix that will ensure the best reach and frequency to effectively reach your objectives.
Message delivery is where the creative part comes to play. Facts alone will only get you so far. You need to wrap the message in an attention-getting, easy-to-consume package that generates thought and emotion within your audience.
This is where the rubber meets the road; getting the job done and done right is paramount to success. Having the right brand, a solid message and good plan is worthless unless you effectively execute. We're organized and effective.